Booktopia For Dummies

As everybody knows, March is Dummies month

But this year is extra special – For Dummies are celebrating their 20th birthday!

In November 1991, DOS For Dummies rolled off the press with 7,500 units and the yellow-and-black machine has not stopped since. Not even those closest to the brand could have anticipated the profound effect the brand would have on publishing and pop culture – everything from books to sound bites and placements in major motion pictures.

But 20 years and 200 million books later, For Dummies is the most widely recognised reference series in the world.

Buy a For Dummies title in March and go into the draw for a share in $20,000 worth of prizes and, exclusive to Booktopia, for your choice of twenty For Dummies titles.

Every single day in March you’ll have a chance to win $500.

Once a week in March you’ll have the chance to win an Apple iPad!

Hey, wait a minute, For Dummies celebrate a birthday – and you get the presents! How does that work?

All you need to enter is to follow the instructions on the Dummies bookmark in the book and to make sure you are you able to supply proof of purchase if your name comes up.

Here at Booktopia, we also have an exclusive additional reason to make March your Dummies month. Buy a For Dummies title from Booktopia in March and you might be the lucky one to receive 20 For Dummies titles of your choice. You don’t need to do a thing except buy a For Dummies title and then watch your inbox. During the first half of April the lucky customer will hear from us via email and his/her name will be announced here on the Booktopia Blog by April 15.

Terms and conditions
Open to Australian and New Zealand residents only. Retain full original purchase receipts. Starts 1/3/11 and ends 11:59pm (AEDST) 31/3/11. Limit of 3 entries per person. The first daily draw will take place on 2/3/11 and the last daily draw will take place on 1/4/11. Daily Draw Prizes: 31 x AU$500 cheques. Daily Draw winners published in The Australian 23/3/11 & 5/4/11. Weekly Prize Draws on 9/3/11, 16/3/11, 23/3/11 & 1/4/11. Weekly Draw Prizes: 4 x Apple iPad packs valued at AU$1,125. Weekly Winners published in The Australian 23/3/11 & 5/4/11. All draws to take place at 403/62 Beach Street, Port Melbourne 3207 at 12pm. Promoter John Wiley & Sons Australia Ltd (ABN 67 009 673 081), 155 Cremorne St, Richmond VIC 3121. NSW LTPS/10/12498, VIC 10/4611, ACT TP10/5690, SA T10/3108.

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