Jenni Romaniuk: Is word-of-mouth more powerful in China? Learn the fundamentals of buyer behaviour and branding. Guest post by Jenni Romaniuk. Read more by Booktopia Guest Blogger | May 26, 2016 1 comment brandingbusinessByron SharpChinaHow Brands GrowHow Brands Grow: Part 2Jenni Romaniukmarketingword of mouth