by |December 24, 2009

ScroogenomicsChristmas is the time for giving… or so we thought!

A brilliant Economist, Joel Waldfogel, now tells us we have it all wrong…

Read his new book to find out why –

Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays

Thank goodness for Economists.

Next year, come Christmas morning, as we sit in complete silence staring at an empty tree, with the children shedding dumbfounded tears, we’ll have one source of solace, we can think of our full bank accounts and then give thanks for the Wisdom of Joel Waldfogel.

Merry Christmas Joel!

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About the Contributor

John Purcell (aka Natasha Walker) is the author of The Secret Lives of Emma trilogy published by Random House Australia. The Secret Lives of Emma: Beginnings reached the top ten on the Australian fiction charts and Natasha/John was the tenth highest selling Australian novelist and third highest selling Australian debut author in 2012. The trilogy has since sold over 50,000 copies in print and ebook and has been translated into French and Polish. John has worked in the book industry for the last twenty years. While still in his twenties he opened John’s Bookshop, a second-hand bookshop in Mosman in which he sat for ten years reading, ranting and writing. Now he is the Head of Product and Chief Buyer at

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