Where’s Wally?

by |January 6, 2010

Walker Books announced that the Where’s Wally? range of books have now sold an incredible 50 million copies worldwide.

I think it no coincidence that the phenomenal success of Where’s Wally? has accompanied the formative years of Generation Y. Generation Y are fashion conscious, single and lost, just like Wally.

Since first publication in 1987, Where’s Wally? has become an international phenomenon, with the books being sold in over 30 countries and 25 languages, including Egyptian, Korean and Hebrew. Such is Wally’s celebrity status that he has appeared in the primetime American TV showsFrasier, The Simpsons and Friends, as well as on the 1000th anniversary cover of Rolling Stone magazine, where he appeared as a cultural icon of the last 40 years.

And Wally shows no sign of slowing down.

Where’s Wally?

On a yacht just off St Tropez sipping champagne with a bikini clad beauty on his knee.


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About the Contributor

John Purcell (aka Natasha Walker) is the author of The Secret Lives of Emma trilogy published by Random House Australia. The Secret Lives of Emma: Beginnings reached the top ten on the Australian fiction charts and Natasha/John was the tenth highest selling Australian novelist and third highest selling Australian debut author in 2012. The trilogy has since sold over 50,000 copies in print and ebook and has been translated into French and Polish. John has worked in the book industry for the last twenty years. While still in his twenties he opened John’s Bookshop, a second-hand bookshop in Mosman in which he sat for ten years reading, ranting and writing. Now he is the Head of Product and Chief Buyer at booktopia.com.au.

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