Bit of a BUZZ about this one: The Start-up of You : Adapt to the Future, Invest in Yourself, and Transform Your Career by Reid Hoffman and Ben Casnocha

by |February 16, 2012

The co-founder of LinkedIn offers a revolutionary new blueprint for thriving in today’s fractured world of work

From the co-founder and chairman of LinkedIn and author Ben Casnocha comes a revolutionary new book on how to apply the strategies of successful entrepreneurship to your career: in other words, how to run the ‘start-up of you’.

In a world where wages are virtually stagnant, creative disruption is rocking every industry, global competition for jobs is fierce, and job security is a thing of the past, we’re all on our own when it comes to our careers. In the face of such uncertainty, the key to success is to think and act like an entrepreneur: to be nimble and self-reliant, to be innovative, and to know how to network and stand out from the crowd. And this is precisely what Hoffman and Casnocha show you how to do in a book that is both inspirational and supremely practical.

Just as LinkedIn is the one online community that no professional can afford not to belong to, this is the book that no professional can afford to be without.

BUZZ:

Reid Hoffman

“Being an entrepreneur isn’t really about starting a business. It’s a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Whatever career you’re in ­ or want to be in ­The Start-Up of You holds lessons for success.” – Michael Bloomberg, founder of Bloomberg, L.P. and Mayor, New York City

“Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact.” – Sheryl Sandberg, Chief Operating Officer, Facebook

“Forging a fulfilling career is one of the most important–and often, most difficult–challenges in building a happy life. The Start-Up of You is crammed with insights and strategies to help each of us create the work life we want.” – Gretchen Rubin, author of the #1 bestseller, The Happiness Project

The Startup of You describes how to take the Silicon Valley approach to building a life: start with an idea, and work over your entire career to turn it something remarkable. In the world today, I think that the startup approach to life is necessary. This book distills the key techniques needed to succeed.” – Jack Dorsey, co-founder of Twitter, co-founder of Square

“Silicon Valley revolutionizes entire industries through the way we work. It is now time to export our playbook to the rest of the world. The Startup of You is that key playbook: it will help you revolutionize yourself and achieve your own career breakout.” – Marc Andreessen, co-founder Netscape; director at HP, Facebook, and eBay

“A profound book about self-determination and self-realization. By capturing and universalizing the wisdom of successful start-up businesses, the authors provide an exciting blueprint for building a fulfilling career. Invaluable for any person who wants to be a successful entrepreneur ­ not in a particular company ­ but in the most important enterprise of all: one’s own life.” – Cory Booker, Mayor of Newark

“The Internet has fundamentally changed the architecture of business and society. This terrific book shows you how to live, learn, and thrive in a networked world.” – Joi Ito, Director, MIT Media Lab

“In times of change and uncertainty…adaptability creates stability. It is insights like this that make The Startup of You such a compelling new way to approach your life. Hoffman and Casnocha have distilled the essence of entrepreneurship into a potion for personal success, regardless of your career plans.” – John Etchemendy, Provost, Stanford University

“The same extraordinary vision and timing that enabled Reid to found LinkedIn is once again on display with his book The start-up of you. His central thesis, that every individual can benefit from acting as the entrepreneur of their own life and career, has never been more important than it is in today’s increasingly globalized, competitive, and networked world.” – Jeff Weiner, CEO, LinkedIn

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About the Contributor

While still in his twenties, John Purcell opened a second-hand bookshop in Mosman, Sydney, in which he sat for ten years reading, ranting and writing. Since then he has written, under a pseudonym, a series of very successful novels, interviewed hundreds of writers about their work, appeared at writers’ festivals, on TV (most bizarrely in comedian Luke McGregor’s documentary Luke Warm Sex) and has been featured in prominent newspapers and magazines. ​Now, as the Director of Books at booktopia.com.au, Australia’s largest online bookseller, he supports Australian writing in all its forms. He lives in Sydney with his wife, two children, three dogs, five cats, unnumbered gold fish and his overlarge book collection.

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