In what may be one of the strangest product placements of our time, a US toilet paper manufacturer has sent the message that girl bears like to read Franz Kafka when nature calls.
In a commercial for Charmin toilet paper, which features a series of interviews with animated bears about their bathroom habits (you heard me), one young bear holds up a copy of Kafka’s The Metamorphosis and remarks, “Sometimes I like to bring a book.”
While Kafka’s magnum opus is undoubtedly one of the finest works of the last century, the tale of a small female bear reading The Metamorphosis while going potty is frankly one we didn’t see coming.
Check out the video below and let us know what you think.
About the Contributor
Andrew Cattanach is a regular contributor to The Booktopia Blog. He has been shortlisted for The Age Short Story Prize and was named a finalist for the 2015 Young Bookseller of the Year Award. He enjoys reading, writing and sleeping, though finds it difficult to do them all at once.
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